OMO advert CSP
OMO advert: 1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? They were represented as weaker than males, having excessive emotions and not much intelligence, only responsibility being in the kitchen, kind and looking good for their husbands. 3) How do the heading message ('OMO makes whites bright') and the style of the text promote the product? It stands out as it is bold, emphasising the product's effectiveness. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The costume, hair and makeup all show that the advertisement is from the 1950s as it's that era's style, the hair and makeup also represent how women always need to look ...