The Times Case Study - Audience and Industries
The Times - Audience and Industries Audience 1) What are the main audience demographics for The Times newspaper? Add as much detail as you can. White British, older, upper or upper middle class 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? There is more text and information rather than images 3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the design and news stories in the CSP pages we have studied? The times focus on hard news which avoids entertainment news that a younger audience would be interested in, also stick to the traditional design. 4) What are the main audience pleasures offered by the Times? Use Blumler & Katz Uses and Gratifications theory. Surveillance - find out what is going on in the world around us Entertainment - audience wants to be entertained 5) Why might a reader enjoy this C...