The Times Case Study - Audience and Industries

The Times - Audience and Industries

Audience


1) What are the main audience demographics for The Times newspaper? Add as much detail as you can.
White British, older, upper or upper middle class

2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?
There is more text and information rather than images

3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the design and news stories in the CSP pages we have studied? 
The times focus on hard news which avoids entertainment news that a younger audience would be interested in, also stick to the traditional design.

4) What are the main audience pleasures offered by the Times? Use Blumler & Katz Uses and Gratifications theory.
Surveillance - find out what is going on in the world around us
Entertainment - audience wants to be entertained

5) Why might a reader enjoy this CSP edition of the Times? Use Blumler & Katz Uses and Gratifications theory categories and write as detailed an analysis as you can.
Readers may enjoy this CSP as it may be entertaining and has different political views 
and as it targets people with disposable income and people with interest in culture/status.



Industries


1) Who owns the Times? Write the name of the company AND the billionaire who owns the company.
The Times is owned by News Corp, it was initially bought by Rupert Murdoch but is owned by Lachlan Murdoch.
2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s? You can find all of these statistics in the blogpost above.
In 2019, The Times circulation was 417,298 and in the 1990s they sold over 800,000 copies.

3) How has the Times reacted to the decline in print sales and the growth of the internet? Watch the two videos above for more on this.
They started digital subscriptions and advertising booth profits while maintaining a relatively stable, higher priced print edition 
4) What does IPSO stand for and what is IPSO's job?
IPSO stands for the Independent Press Standards Organisation and they are the regulators for the newspaper and magazine industry in the UK.

5) Why do some people want stronger regulation of British newspapers? Look at the information above on newspaper regulation to find out more on this.
There have been concerns that over unethical reporting,privacy invasions, and the excessive political influence of media owners 

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