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Showing posts from March, 2026

The Times Case Study - Audience and Industries

The Times - Audience and Industries Audience 1) What are the main audience demographics for The Times newspaper? Add as much detail as you can. White British, older, upper or upper middle class 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? There is more text and information rather than images 3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the design and news stories in the CSP pages we have studied?  The times focus on hard news which avoids entertainment news that a younger audience would be interested in, also stick to the traditional design. 4) What are the main audience pleasures offered by the Times? Use Blumler & Katz Uses and Gratifications theory. Surveillance - find out what is going on in the world around us Entertainment - audience wants to be entertained 5) Why might a reader enjoy this C...

Rashford and Kardashian - Language and Representation

Language and Representation  Language 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Website: -Logo/brand idenity -Menu/ navigation tool -Link to homepage -Central image Social Media: -Background/banner image -Video/images -Profile picture -Bio -Verification 2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.  His central image is at a low angle which connotes the confidence and superiority of his brand, his achievements on his website show the progress and success of his brand, and how its aim is to help others. 3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media.  Her website mentions her being...

The Times - Language and Representation

The Times - Language and Representations Language 1) What is the main story on the front cover of the Times CSP edition and why does it appeal to Times  readers? Post office scandal, 2) How is the presentation of this story different to how the Daily Mirror presents it?  The time support the conservatives and it is more focused on the central story, the Mirror focuses on multiple different stories at once and uses more images to divert the audience. 3) How is the Times front page designed to reflect broadsheet newspaper conventions? Its got a crest on the front page as its a prestigious newspaper, there's non celebrity gossip as the kicker, a big chunk of text, cost which is double the price from daily mirror 4) How can you tell the inside pages of the Times are a broadsheet newspaper?  It has higher register vocab which is appealing to their preferred higher class and educated audience, lack of focus on jujitsu who have government connections, brings in political parties...