OMO advert CSP

OMO advert:

1) What year was the advert produced?

     1955

2) How were women represented in most adverts in the 1950s?

   They were represented as weaker than males, having excessive emotions and not much intelligence,           only responsibility being in the kitchen, kind and looking good for their husbands.

3) How do the heading message ('OMO makes whites bright') and the style of the text promote          the product?

    It stands out as it is bold, emphasising the product's effectiveness.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement        of the model used to suggest women's role in society?

   The costume, hair and makeup all show that the advertisement is from the 1950s as it's that era's             style,  the hair and makeup also represent how women always need to look perfect even though they       are just staying at home and cleaning.

5) Why is a product picture added to the advert's bottom right?

    So the audience knows what the product looks like so they can buy it.

6) What are the connotations of the chosen colours in this advert - red, white and blue?

     American flag.

7) How does the anchorage text use persuasive language to encourage the audience to buy the            product? Give examples.

   There is continuous repetition of some words such as bright and white.

8) What representation of women can be found in this OMO advert? Make specific reference to        the advert and discuss stereotypes.

   It suggests that women belong in the house and it's their responsibility to do all the jobs at home,           such as cleaning and the laundry etc, it also suggests that no matter the situation, women need to             always look perfect for their husbands, even if they're just staying at home.

9) What is the preferred reading for this advert - what did the producers of the advert want the        audience to think in 1955?

   They want the audience to think that their washing powder is the best one out of all as it doesn't just       make ur clothes whiter like normal washing powders, it also makes our clothes brighter.  

10) What is the oppositional reading for this advert - how might a modern audience respond to            this text and the representation of women here?

     The audience might think that the advert is sexist.