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Tatler: case study

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Tatler Introduction 1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?    The editor introduces the magazine with a brief introduction of Tatler in a serif font, which creates a       bold and dominating effect, she describes Tatler as rich and exclusive. 2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the                  website).  List the key demographic details: age, gender %, ABC1 % (social class), HHI                   (Household Income), and % of those living in London and the South East. What do these                  demographic details suggest about the average Tatler reader?    The key demographics are: age which is 41, female gender (72%), ABC1 83% AB 51%,  average           HHI £2...
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OMO advert CSP

OMO advert: 1) What year was the advert produced?      1955 2) How were women represented in most adverts in the 1950s?    They were represented as weaker than males, having excessive emotions and not much intelligence,           only responsibility being in the kitchen, kind and looking good for their husbands. 3) How do the heading message ('OMO makes whites bright') and the style of the text promote          the product?     It stands out as it is bold, emphasising the product's effectiveness. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement        of the model used to suggest women's role in society?     The costume, hair and makeup all show that the advertisement is from the 1950s as it's that era's             style,  the hair and makeup also represent how women always need to look ...
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Advertising and Marketing: Final Index

Final Index 1)  Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3)  Advertising CSP 1: OMO print advert  4)  Advertising CSP 2: Audrey Hepburn Galaxy advert 5)  Media assessment 2 learner response 6)  Advertising CSP 3: Represent NHS Blood campaign  
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Media assessment 2: Learner Response

Learner Response Feedback: www- Your 20 mark film essay makes some very good points so the challenge now is to reach that level               consistently across the whole paper. ebi- Revise reception theory and media industry terminology.        Revise the key statistics/ amounts for the film CSPs. Q1: 1/1 marks Q2: 0/1 marks Q3: 0/8 marks Q4: 0/2 marks Q5: 1/2 marks Q6: 9/20 marks   For question 3 , I have missed all the marks as I didn't have any understanding of Stuart Halls reception theory, because I forgot it. I wasn't able to write the oppositional and preferred readings for the same reason. For question 6 I could have included: -What the film is about -The differences between the 2 movies -The differences between the budgets -The viewers expectations for the movies -The effect of the pandemic on the movies release
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Represent NHS blood campaign

REPRESENT- blood campaign: 1) What is an advertising campaign?      A campaign that promotes something 2) What is the objective of the NHS Represent campaign?       To get more people from the BAME to donate blood. 3) What does this advert want people to do once they've seen it (the 'call to action')?      They want them to donate blood or encourage more people to donate blood. 4) Why is the advert called 'Represent'?       Because it wants us to represent the BAME community. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three             well- known people who appear in the advert and why they are famous - make sure you write             their names  and spell them accurately.       So their fans will be inspired to donate their blood- Lady Leshurr  who is famous for her  ...
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Audrey Hepburn Galaxy advert CSP

Galaxy advert 1) What key conventions of TV advertising can you find in the Galaxy advert?     pack shot, slogan at the end, product image 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the            advert will help you with this question.    Its trying to communicate that compared to other chocolates, galaxy chocolate is the most luxurious and superior. 3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert?      She was a huge Hollywood star in the 1950s and 60s and she was associated with Hollywood glamour and style.    For the Galaxy advert, the advertising agency used a CGI-version of Hepburn from 1953, the year of her hit film         Roman Holiday  to interest and engage the audience. 4) What is intertextuality?      Intertextuality is where one media product makes reference to other...
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Gender stereotypes in advertising

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  Gender representation in advertising 1) Find three adverts featuring women that are from the 1950s or 1960s. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific                    examples.       In the first advert the stereotype is that the women is the one needing the new refrigerator, and also        cooking for her kids and husband.     In the second advert the stereotype is women having to look pretty only for a a mans pleasure.    The third ones stereotype is the women having to do all the house work. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.     In both the adverts, the women are showing more skin. 5) How do your ch...
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