Audience Effects Theory
Audience Effects Theories 1) The definition of a passive audience is the view that audiences passively take in information from the media and these messages have the same effect on everyone 2) The definition of an active audience is the more and generally accepted view that audiences interact with and make conscious choices regarding the media they consume 3) The definition of hypodermic needle theory is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds 4) Information/surveillance: Times newspaper - it tells audiences important information about the world Personal identity: Spiderman Homecoming - it shows Peter Parker in high school Diversion/ entertainment: Prison Break - its entertaining and distracts you from real life ...
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