demographics and psychographics

 Demographics and Psychographics

1) What information do media companies use to create a demographic profile of their audience?

They use their demographic classification (Age, Gender, Education, Social class, Race/ethnicity, Job/profession/earnings, Home (city/village/countryside)

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

Because the demographic results of modern Britain are not as accurate as they need them to be to reach the right audience so they use audience profiling.

3) What are the seven different Psychographic groups? 

The seven different groups are: The aspirer, The explorer, The reformer, The mainstreamer, The struggler, The resigned and The succeeder.

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

The aspirer: they want status brands

The explorer: like to discover new things

The reformer: seek self-improvement

The mainstreamer: enjoy tried and trusted brands

The struggler: do not think about the future

The resigned: seek to survive

The succeeder: believe they deserve best brands and products

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

The explorer because i like to try new things and the reformer as i am not influenced by status and want what is good for me


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