Blackpink
Audience
1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?
known as blinks
demographics- teenage girls, music popular in western and southeast Asia
psychographics- mainstreamer, as music is popular worldwide
2) What audience pleasures are offered by the music video for How You Like That?
Personal relationships- audiences watching the music video may feel like they know the members personally
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?
10 seconds- whole group is sitting together, might excite blinks
40 seconds- fans are appealed to the new choreography
1:40- fans will get excited to see their new outfits and different style
4) How was the How You Like That music video marketed and promoted to the audience?
Teaser clips on social media
5) Why is K-pop a global phenomenon and what has helped it to become so popular?
As it is something new that audiences have not seen before, as its mix of different cultures, it became the first K-Pop group video with 1 billion views on YouTube and broke a lot more records.
Industry
1) How were BLACKPINK formed and what records have they broken?
Formed under YG Entertainment
2) What other successful artists have YG Entertainment created? You may need to Google this.
Baby Monster, WINNER
3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?
Technology and the internet changed the way audiences consume music videos, as previously, audiences used music channels such as MTV to watch music videos and consume music, but as social media evolved, people started using the platform YouTube to consume their music instead.
4) How do BLACKPINK and K-pop show that the media and music industries are now global?
K-Pop and specifically BLACKPINK show that the media and music industries are now global, as the genre has gained fans from all over the world. The music is not only popular in Korea, where it was born, but it is now recognised through the world and has become a Westernised music genre too. For example, BLACKPINK has achieved this by representing different cultures in their music videos, which has caused them to gain fans from all over the world.
5) How are UK-based music videos regulated and what types of content require warnings?
Some UK-based music videos are regulated through the BBFC (British Board of Film Classification), and the content requires warning if it includes topics such as: drug abuse, violent behaviour, sexual content etc.
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