Manreet Media

Galaxy advert 1) What key conventions of TV advertising can you find in the Galaxy advert?     pack shot, slogan at the end, product image 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the            advert will help you with this question.    Its trying to communicate that compared to other chocolates, galaxy chocolate is the most luxurious and superior. 3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert?      She was a huge Hollywood star in the 1950s and 60s and she was associated with Hollywood glamour and style.    For the Galaxy advert, the advertising agency used a CGI-version of Hepburn from 1953, the year of her hit film         Roman Holiday  to interest and engage the audience. 4) What is intertextuality?      Intertextuality is where one media product makes reference to other...

  Gender representation in advertising 1) Find three adverts featuring women that are from the 1950s or 1960s. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific                    examples.       In the first advert the stereotype is that the women is the one needing the new refrigerator, and also        cooking for her kids and husband.     In the second advert the stereotype is women having to look pretty only for a a mans pleasure.    The third ones stereotype is the women having to do all the house work. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.     In both the adverts, the women are showing more skin. 5) How do your ch...

 Advertising and Marketing: Skittles advert analysis 1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.     Background - the bright colours of the rainbow made of skittles make them stand out and also represent                             the colours of the skittles with connotations of childhood and joy.      Logo - Big and large so its easily recognisable and the name comes from t he sports game of the same                   name, named as such for the resemblance of the sweet to items used in the game.      Slogan -  The slogan 'taste the rainbow' is shown at the bottom of the picture and it indicates...

 Final Index Film Industry: Marketing - Marvel Cinematic Universe Film Industry: Black Widow Film Industry: I, Daniel Blake

I, Daniel Blake Questions: 1) What is independent cinema and how is it different to Hollywood blockbusters?      Independent films have much smaller budgets, and are often supported financially by public service            broadcasters, film institutions and charity funding. They are also distributed by smaller companies. 2) What is I, Daniel Blake about?      The main character, Daniel Blake, 59, who has worked as a joiner most of his life in the North East of        England needs help from the State for the first time ever following an illness. 3) Who directed I, Daniel Blake and why is this important?       Ken Loach, its important as his goal is to expose and educate people to the issues that many                         people in society face. 4) How was I, Daniel Blake promoted to an audience? List at least three diffe...