Advertising and Marketing: Key Conventions

 Advertising and Marketing:

Skittles advert analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.
    Background - the bright colours of the rainbow made of skittles make them stand out and also represent                             the colours of the skittles with connotations of childhood and joy.
     Logo - Big and large so its easily recognisable and the name comes from the sports game of the same                   name, named as such for the resemblance of the sweet to items used in the game.
     Slogan -  The slogan 'taste the rainbow' is shown at the bottom of the picture and it indicates that                                 eating the skittles have a lot of flavours like a rainbow has a lot of colours.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?
    Image and colour scheme- catches and keeps attention.
    Slogan – has a catchy phrase.
    Established brand identity – you can tell its skittles without having to look at the name by the colours.

Advert research


1) An advert with a clear brand identity
   
2) An advert that uses shock tactics or a controversial idea
    

3) An advert that creates a a strong emotional connection to the audience



Comments

Post a Comment

Popular posts from this blog

camera work blog task

Camera work Doctor Who: The opening is a medium close up shot (MCU) as it shows from head to waist, this shows the lady talking to her friends online, and also showing us some of her sorroundings. On the time 0:31 , there is a close up shot of the girls face as you can see the top of her head to her chin, to show how she feels through her expressions which are agitated. while she is speaking into the camera. On the time 3:45 , there is an establishing shot showing space, to show where the radio signal is travelling to and just how strong it is. 3:30  is a high angle shot looking down at the man, making him look powerless and short compared to creation he is looking up at, this makes the audience worry and want to know what is going to happen next as the character looks scared and he has no power in this situation. One aspect of mise-en-scene in the clip is the costume, at 2:44 the actors are wearing work suits which has connotations to a formal workplace.
Read more

Film Industry: Marvel Cinematic Universe

Film Industry: MCU BBC article: 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article?     22 2) How much money have the MCU films made in total according to this article?     18.2 billion dollars 3) Why did Marvel create the Avengers films?      To create a crossover of all the characters 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films?      Spiderman was sold to Sony, because Sony and Marvel have an agreed partnership that allows Tom Hollands Spider-Man to appear in MCU films, while Sony retains the rights to the character. 5) Which company owns the rights to the Fantastic Four and the X-Men?      20th Century Fox 6) Look at the very end of the article. What has Disney announced regarding TV shows on their            new streaming service Disney+?     Disney has also announced plans for several new...
Read more

Audience Effects Theory

     Audience Effects Theories 1) The definition of a passive audience is the view that audiences passively take in information from the         media and these messages have the same effect on everyone 2) The definition of an active audience is the more and generally accepted view that audiences interact             with and make conscious choices regarding the media they consume 3) The definition of hypodermic needle theory is the suggestion that audiences are always passive and            therefore take the intended message from the producer as if it was injected into their minds 4) Information/surveillance: Times newspaper - it tells audiences important information about the world     Personal identity: Spiderman Homecoming - it shows Peter Parker in high school     Diversion/ entertainment: Prison Break - its entertaining and distracts you from real life ...
Read more