Tatler: case study

Tatler

Introduction

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
   The editor introduces the magazine with a brief introduction of Tatler in a serif font, which creates a       bold and dominating effect, she describes Tatler as rich and exclusive.

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the                  website). List the key demographic details: age, gender %, ABC1 % (social class), HHI                   (Household Income), and % of those living in London and the South East. What do these                  demographic details suggest about the average Tatler reader?
   The key demographics are: age which is 41, female gender (72%), ABC1 83% AB 51%,  average           HHI £247,168, suggest that the average Tatler readers are middle ages, rich women.  

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
    Tatlers readers think that the fashion is very traditional but also follows modern trends.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does      this suggest about the Tatler audience? What about the psychographic audience group that            best fits Tatler?
     Travel Guide who are likely to go on expensive 
     Weddings who can get engaged and to spend massive amounts of money on the arrangements
     Spa Guide who are likely to be aging mothers that expect a lovely spa experience.

Media language

1) What different examples of typography can you find on the cover of Tatler? What are the              connotations of the serif and sans serif fonts?
    Serif font, makes it look expensive and royal, sans which makes it look more modern.

2) How do the cover lines appeal to the Tatler target audience?
    They appeal to the audience as they mention famous names, and talk about sophisticated topics.

3) What are the connotations of the Tatler colour scheme on this particular front cover?
    The colours of red, blue, red, and white, link to the cover lines as they speak about Brexit.

4) How is the central image designed to create interest in the magazine? Find three reasons for          your answer
    The central image creates interest because it shows Emma Weymouth, who is very well known. Her        light dress stands out in front of the dark green bushes.

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put          them on the cover?
     Emma Weymouth as she is a member of the aristocracy,
     Royal family as it shows how sophisticated the magazine is

2) What do the cover lines suggest about the lifestyle of rich people in the UK?
     They care a lot about politics

3) Looking at the image and cover lines together, what different groups of people are represented      on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 
    Rich people are represented through the mention of topics such as politics
    Women are represented through fashion
    Different races represented through Emma Weymouth

4) Are there any stereotypes being reinforced or subverted? How? Why?
   The stereotype of women having no place in topics such as politics or Brexit is subverted as the               headline mentions Emma Weymouth as the "Marchioness of Bath"

Social and Cultural Contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help      with this - the clue is in the title 'Posh People')
     Working class

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery              and private schools. What does this suggest about the magazine's representation of life in                Britain? 
    JANUARY Travel Guide, MARCH Weddings Guide, APRIL Beauty & Cosmetic Surgery Guide,            JUNE Spa Guide, JULY Watches & Jewellery Guide, OCTOBER Schools Guide.
    Suggests Tatler's audience takes an interest in high-end things, such as travelling and cosmetic                surgeries.

3) What audience groups might be offended or insulted by the front cover of Tatler? 
    Middle-class audiences might be offended as Tatler only includes topics that and upper-class                    audience can engage with.

4) Find three other front covers for Tatler from different months. What issues, subjects or people      are regularly featured in Tatler?




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