Manreet Media

Ownership and control 1) What is a conglomerate in the media industries?       A company that owns numerous other companies. 2) What is a subsidiary?      A company that belongs to another company 3) What are the benefits for media companies of vertical integration?      This allows companies to make money at every stage of production and distribution. 4) What are the benefits for media companies of horizontal integration?      Horizontal integration allows companies to widen their audience and find other ways to make money. 5) Give three examples of media companies or brands that have used synergy to maximise their             profits.       Disney makes movies but then also has related stage shows, theme parks, merchandise, soundtracks           and events all linked to the same brand or characters. 6) What is convergence and what device...

Blog tracker Feedback: Lots of excellent work here – so good to see such a detailed learner response and also your camera movement and editing work. I also like your chosen psychographic group and justification – keep up the good work! Just one little bit of the Doctor Who camerawork post to finish (one aspect of mise-en-scene) 3 things I am going to do to make progress: 1) I am going to make sure all my work is completed 2) I am going to revise the work we did in class 3) I am going to go over my work and make sure i did my best

     Audience Effects Theories 1) The definition of a passive audience is the view that audiences passively take in information from the         media and these messages have the same effect on everyone 2) The definition of an active audience is the more and generally accepted view that audiences interact             with and make conscious choices regarding the media they consume 3) The definition of hypodermic needle theory is the suggestion that audiences are always passive and            therefore take the intended message from the producer as if it was injected into their minds 4) Information/surveillance: Times newspaper - it tells audiences important information about the world     Personal identity: Spiderman Homecoming - it shows Peter Parker in high school     Diversion/ entertainment: Prison Break - its entertaining and distracts you from real life ...

  Stuart Hall's Reception Theory 1) The preferred reading of a media text is the meaning the producers intend to communicate 2) The oppositional meaning of a media text goes against the meaning the producers are trying to make Harry Brown - Trailer 1) Harry Brown's trailer positions the audience to respond to the teenage characters in the film as thinking of them as the villains and creating a mindset of all teenagers in London being involved in gangs and violence. 2) Young people might reject this reading and have an oppositional reading of the trailer as they are around teenagers all the time so they know teenagers are nothing like how they are represented in the trailer.  McDonald's Advert The McDonald's advert introducing the Big Mac burger might have mixed views as it is represented as a healthy because its a meal disguised as a sandwich, but some people think it is not healthy. The preferred reading of the advert might be the audience agreeing with the advert, thi...

  Learner Response Total = 16       Grade = 5 www- a very good start to GCSR Media : well done. ebi- longer, more in depth answers for the higher mark questions. Paragraphs will help with this. Q1 - 1/1 mark Q2   - 1/1 mark Q3 - 5/12 marks Q4 - 2/2 marks Q5 - 4/6 marks Q6 - 3/8 marks 1) I think I did better on question 5 than the rest as I knew the correct camera shot and the effect that and the mis-en-scene has on the audience well. 2) I think I did not do as good in question 3 because I did not write 3 full paragraphs and did not know what to write for them 3) Analyse the heat advert featuring Beyonce to show how connotations are created to communicate meaning (12 marks) In the heat advert featuring Beyonce, connotations are created to communicate meaning such as her costume. In the advert, Beyonce wears a low-cut red dress. The colour red has connotations to confidence and seductiveness to make Beyonce stand out. Beyonce is also standing in a provocative...