Manreet Media

Final Index 1)  Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3)  Advertising CSP 1: OMO print advert  4)  Advertising CSP 2: Audrey Hepburn Galaxy advert 5)  Media assessment 2 learner response 6)  Advertising CSP 3: Represent NHS Blood campaign  

Learner Response Feedback: www- Your 20 mark film essay makes some very good points so the challenge now is to reach that level               consistently across the whole paper. ebi- Revise reception theory and media industry terminology.        Revise the key statistics/ amounts for the film CSPs. Q1: 1/1 marks Q2: 0/1 marks Q3: 0/8 marks Q4: 0/2 marks Q5: 1/2 marks Q6: 9/20 marks   For question 3 , I have missed all the marks as I didn't have any understanding of Stuart Halls reception theory, because I forgot it. I wasn't able to write the oppositional and preferred readings for the same reason. For question 6 I could have included: -What the film is about -The differences between the 2 movies -The differences between the budgets -The viewers expectations for the movies -The effect of the pandemic on the movies release

REPRESENT- blood campaign: 1) What is an advertising campaign?      A campaign that promotes something 2) What is the objective of the NHS Represent campaign?       To get more people from the BAME to donate blood. 3) What does this advert want people to do once they've seen it (the 'call to action')?      They want them to donate blood or encourage more people to donate blood. 4) Why is the advert called 'Represent'?       Because it wants us to represent the BAME community. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three             well- known people who appear in the advert and why they are famous - make sure you write             their names  and spell them accurately.       So their fans will be inspired to donate their blood- Lady Leshurr  who is famous for her  ...