Advertising and Marketing: Final Index

Final Index

Comments

Post a Comment

Popular posts from this blog

Radio: Launch of BBC Radio 1 CSP

 Historical, social and cultural contexts 1) What radio stations were offered by the BBC before 1967? Before 1967, the BBC had three main radio stations. The Home Service broadcast news, talks, and drama. The Light Programme focused on light entertainment and popular music. The Third Programme offered classical music, plays, and serious talks. 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? In September 1967, the BBC reorganised its radio services to compete with the growing popularity of pirate radio stations. The Light Programme was split into two new stations: Radio 1, which focused on pop music for younger listeners, and Radio 2, which kept the lighter entertainment and easy listening style. The Home Service was renamed Radio 4, continuing with news, drama, and current affairs. The Third Programme, along with the Music Programme, was reshaped into Radio 3, offering classical music, drama, and cultural content. 3) What was pirate rad...
Read more

Black Widow

Black Widow: Questions 1) List the companies involved in the creation of Black Widow.     Disney, Marvel. 2) What is conglomerate ownership and how does it link to Black Widow?      When a major media company has control over a smaller company (subsidiary), because Marvel is             originally owned by Disney and so Disney is a big part of the creation of Black Widow. 3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget        blockbuster movie?     Part of a franchise, CGI, big company (marvel). 4) How was Black Widow promoted to an audience? List at least three different methods used by          the film's marketing campaign and why they were effective in promoting the film.     Fan's social media on billboards, posters and teaser trailers, stars appearances in many talk shows. 5) What was the producti...
Read more

Audience Effects Theory

     Audience Effects Theories 1) The definition of a passive audience is the view that audiences passively take in information from the         media and these messages have the same effect on everyone 2) The definition of an active audience is the more and generally accepted view that audiences interact             with and make conscious choices regarding the media they consume 3) The definition of hypodermic needle theory is the suggestion that audiences are always passive and            therefore take the intended message from the producer as if it was injected into their minds 4) Information/surveillance: Times newspaper - it tells audiences important information about the world     Personal identity: Spiderman Homecoming - it shows Peter Parker in high school     Diversion/ entertainment: Prison Break - its entertaining and distracts you from real life ...
Read more